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Opening of the New Beauty Space "Liusterko" in Lviv: Mas Events Case Study

04.08.2026

Article author:
Anastasiia Zakharchenko

On June 20, the Mas Events team successfully organized the grand opening of a new specialized store and modern beauty space LUSTER.KO for lash artists in Lviv. The event became a landmark occasion for the city's beauty community, bringing together around 120 guests, including partners, clients, beauty professionals, industry representatives, and friends of the brand.

The preparation for the opening lasted nearly three months. During this time, the Mas Events team worked closely with the client to develop the event concept, carefully planned the event script, and organize every process to ensure that each stage of the event ran flawlessly.

Mas Events' Scope of Responsibility

Our team managed the entire event organization process—from the initial idea to the successful completion of the event.

As part of the project, we:

• Developed the event concept

• Prepared the event script together with the host

• Searched for, selected, and coordinated contractors

• Organized the work of the host, sound engineer, catering service, technical team, and photo booth

• Coordinated the work of all contractors directly at the venue

• Provided full support for the celebrity guest, including communication, rehearsal, and performance coordination

• Coordinated the photographer's work by preparing the technical brief, defining key shooting moments, and supervising the content plan throughout the event

• Organized guest reception and on-site navigation

• Monitored the schedule and coordinated all event processes

• Coordinated the dismantling process after the event and managed contractors during venue departure

Results

Thanks to thorough preparation, professional coordination, and the seamless teamwork of everyone involved, the opening was a great success. Guests enjoyed a warm and festive atmosphere, had the opportunity to be among the first to explore the new beauty space, and left with positive impressions.

For Mas Events, every project is more than just event management. We create experiences that help brands present themselves, build trust with their audience, and leave lasting impressions on every guest.

We sincerely thank the LUSTER.KO team for their trust and for giving us the opportunity to be part of this important event. We wish the brand continued growth, prosperity, inspiration, and new professional achievements. May the new space become a place where the best beauty professionals meet, successful projects are born, and satisfied clients return again and again!