Client:
Charity Foundation “Razom for Ukraine”
Task:
We were faced with a comprehensive task — to ensure full-scale communication for the Razom for Ukraine charity foundation both within Ukraine and abroad, strengthen its presence across media and digital channels, and build systematic engagement with the audience, donors, and partners.
The key objectives were social media management, creating a unified content stream across the foundation's various projects, managing and updating website content, media relations, launching ad campaigns, and supporting communication with donors and partners.
It was essential not just to "manage social media pages," but to build a cohesive communication system that enhances trust in the foundation, highlights its activities, and helps attract support.
Execution:
We kicked off the project by analyzing all of the foundation's focus areas and streamlining information collection across various initiatives in Ukraine and the US. Based on this, we developed a unified content strategy and a systematic content plan across all communication channels.
We assumed full responsibility for managing social media channels (Facebook, Instagram), including content creation, publishing, community management, and handling incoming messages and comments. Simultaneously, we managed the YouTube channel: adding content, publishing videos, and expanding the platform as a standalone communication channel.
A separate line of work focused on the website: editing, updating, and populating the Ukrainian version to keep it accurate, clear, and engaging for diverse audiences.
We also launched ad campaigns across Facebook, Instagram, and YouTube to maximize reach and attract new audiences. In parallel, we established systematic media outreach: drafting press announcements, distributing materials, engaging with press outlets, and securing coverage.
Additionally, the team organized press conferences, collaborated with journalists, and provided media support for the foundation's events. We also facilitated communication with donors, partners, and government agencies, participating in meetings and supporting key initiatives.
Graphic design was another dedicated task, ranging from daily content assets to branded merchandise, along with fast-turnaround video creation for social media and press outlets.
As a result, the client received a fully structured communication system—spanning social media, the website, media coverage, and partner relations—which boosted the foundation's brand awareness, public trust, and fundraising efficiency.
