Daryna Solonyna

Specialist in marketing communications, PR, and event management.

Over 6 years of experience working with business projects, educational platforms, and personal brands — from developing communication strategies to implementing them through content, events, and public presence.

Has a specialized education in event management and show business, as well as a Master’s degree in socio-cultural management. The approach is strategic: every communication action is viewed as part of a unified brand system that works toward long-term goals.

Key areas of expertise:

Marketing communications and content: development and implementation of communication strategies for businesses and personal brands. Comprehensive social media management — from content strategy to hands-on content creation. Experienced in writing across multiple formats, from social media content to speechwriting and presentation materials.

Event PR and event management: organization of projects of various scales and formats — from intimate workshops and private corporate events to large public events, concerts, and conferences. Full-cycle management from idea and scripting to on-site coordination. Experience in organizing online events and developing online courses with live virtual sessions.

Creative team management: led multidisciplinary creative teams, including directors, performers, and creative specialists. Developed KPIs for performance evaluation. Combines a structured management approach with the flexibility required when working with creative professionals.

Production and visual communications: experience in managing production processes, creating presentation materials, and developing content for educational projects and workshops.

Continuously developing in the field: currently studying content marketing, TikTok, and the application of AI tools in communications.