SMM
social media
marketing

Let's break down Social Media Marketing point by point:

Social — a community of people
Media — digital information space
Social Media — a community on social networks such as Facebook, Instagram, Twitter, Telegram, etc.

Social Media Marketing is what helps you: gain new page followers, likes, and views; attract a new audience to your website or your physical business, such as a restaurant or store. It also helps with selling products and services. SMM is relevant to everyone who has internet, a smartphone, tablet, or computer. For regular users, it is an opportunity to get likes, shares, support, new acquaintances, and recognition. And for entrepreneurs, it is a way to attract new customers, sell products, and promote their brand or company through social media.

Social media marketing solves many tasks, the main ones being:

1. Brand promotion — for you and your company
2. Increasing trust in your brand
3. Two-way communication with the audience
4. Competitor analysis
5. Audience analysis
6. Attracting and retaining your potential audience
7. Direct sales of products and services

It depends on the company, its size, and goals. Generally, a company should be present where its target audience is — which might not be every social network.

Company size and financial capabilities matter: for example, OKKO or McDonald’s can easily afford to create unique posts for all social networks at once, whereas for a small bag manufacturing business near Kyiv, it might not be rational or cost-effective.

Content marketing is the use of content — page content in social networks, websites, or blogs — to attract customers. By regularly sharing news, interesting facts, industry lifehacks, and other types of content with your subscribers, you build a positive and professional image for your brand. The more engaging and original your content is, the more often visitors will click "share" to show it to their friends online. This encourages other social media users to follow and interact with your account.

To get high-quality followers who are potential customers on your page, you need to:

- Use targeted advertising
- Promote your page offline
- Place social media buttons on your website so people can interact through them
- Send invitations to subscribe to potential customers among your acquaintances
- Publish promotional posts in niche communities
- Buy ads from bloggers, run contests and giveaways
- Publish high-quality and engaging content that people will want to share

"Grey" methods exist as well, but they carry the risk of account suspension, while "black" methods are closely monitored by social platforms — bans for using them happen almost instantly.

This question can only be answered directly in one case — if you want to buy bots. But bots are bad. Think about whether you really want random, fake usernames in your subscriber list that will at best sit as empty accounts, and at worst lead to your page being blocked.

To attract real people, you need to understand who your target audience is, what they do, what interests them, and which social networks they use. Only then should you choose a promotion strategy.

The cost per subscriber also varies: it depends on your business niche, potential customer pool, SMM specialist qualifications, seasonality, and many other factors.

Targeted advertising refers to text, media, or multimedia ads shown only to internet users who meet specific criteria set by the advertiser. One of the most promising and accurate methods is social media targeting, where the most complete and reliable user information is gathered.

The main advantage of such advertising is the ability to deliver your message exclusively to people who are genuinely interested in it.

To find out the exact cost, you need to submit a request on our website or contact a manager.

It is important to understand that in SMM, as in marketing in general, it is impossible to work with statements like "I will invest $10, and you must return $100."

SMM is rarely used as a direct sales tool. In social networks, it is almost impossible to sell everything directly; you need to build relationships with potential buyers and earn their trust so they become repeat customers.

Over time, once you see initial results, you will be able to clearly understand how much you spend monthly on SMM, what it includes, what you receive from the SMM specialist's efforts, and how profitable it is for you.

You shouldn't rush to conclusions here. Just like any other job, quality SMM marketing must be paid for. Running social media pages alone involves a moderator, copywriter, SMM manager, and analyst who are responsible for the final result. If you don't want to steal content from other communities and resources, but want to be unique, you can't do without illustrators, designers, and a photographer. Naturally, this requires additional funds to pay for their work. Furthermore, a large portion of the budget goes toward targeted ads and sponsored posts in communities.

Of course, you can produce content, manage pages, and even run ads yourself, but whether it will turn out well and how much of your valuable time it will take is another question.