Business promotion in ChatGPT and other AI services
GEO (Generative Engine Optimization) is a set of measures aimed at increasing brand visibility in the responses of generative search engines and AI assistants. GEO promotion helps make information about your company more accessible, structured, reliable, and clear for artificial intelligence systems.
MAS Agency helps businesses adapt their digital presence to new search principles. We analyze how AI services present your company and competitors, optimize your website and content, work with authoritative external sources, and track changes in AI responses. Our goal is to increase the likelihood that potential clients will see your brand among relevant recommendations.
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01
Increasing brand visibility in AI answers
When a user asks ChatGPT or Gemini about companies in your industry, it is essential that information about your business is accessible and relevant. GEO aims to increase the frequency and quality of brand mentions for targeted queries.
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02
Building trust and digital reputation
AI services use information from websites, publications, directories, company profiles, and other available sources. Relevant, consistent, and verified brand information helps create an accurate digital presence.
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03
Strengthening competitive positions
A GEO audit allows you to determine which competitors appear more frequently in AI responses, which sources are used for recommendations, and what information gaps your business has. Based on this, a strategy to improve company visibility is developed.
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Preparing business for the growth of AI search
Generative technologies continue to integrate into search engines and digital services. GEO helps businesses adapt their website, content, and digital reputation to shifts in user behavior and the evolution of new search channels.
GEO Promotion Cost
The cost depends on the industry's competitiveness, the number of products and services, target markets, promotion languages, and the required scope of work.
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GEO Audit
A one-time analysis of the company's presence in AI service responses.
What is included:
- Checking brand mentions in ChatGPT, Gemini, Claude, and Perplexity.
- Visibility analysis for agreed targeted search queries.
- Competitor presence research.
- Analysis of company information sources.
- Assessment of site content, structure, and technical condition.
- Preparation of a report and recommendations for GEO promotion.
from 350$ Order -
Basic GEO Promotion
For companies looking to systematically develop their brand presence in AI search.
What is included:
- Work with one brand for the Ukrainian market.
- Formulation and tracking of up to 30 target queries.
- Analysis of company and competitor mentions.
- Optimization of up to 4 website pages or content materials per month.
- Improvement of structure and content of company information.
- Technical recommendations regarding website accessibility.
- Monthly monitoring of brand visibility.
- Reporting and work plan adjustment.
from 550$ /month Order -
Comprehensive GEO Promotion
For companies with high competition, a wide range of products, or a need for active growth in AI services.
What is included:
- Advanced analysis of brand and competitive environment.
- Formulation and tracking of up to 60 target queries.
- Optimization of up to 8 website pages or content materials per month.
- Development of recommendations for new content creation.
- Management of external brand mentions and company profiles.
- Analysis of information sources used by AI services.
- Technical recommendations for website optimization.
- Regular monitoring and adjustments to GEO strategy.
- Detailed monthly reporting.
from 950$ /month Order
Important:
Paid publications, custom website development, creation of additional language versions, and other tasks outside the agreed package are billed separately.
GEO promotion does not guarantee a specific ranking, number of mentions, or mandatory inclusion of the company in AI recommendations. Results depend on service algorithms, the competitive environment, and available information sources.
Where your business can be found
using AI
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ChatGPT
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Gemini
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Claude
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Perplexity
AI is Changing the Rules of Search
+693%
Growth in traffic from generative AI to US online stores during the 2025 holiday season.
71%
Of shoppers who use AI report its significant impact on product choices.
8% and 15%
Share of searches resulting in a click to a standard Google result — with and without an AI Overview, respectively.
+117%
Year-over-year growth in traffic from AI platforms to websites worldwide.
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Stages of Work
Business Analysis and Goal Setting
We examine the company's activities, products, services, target audience, and competitive environment. We define priority promotion directions, AI platforms, and queries potential clients might use to find relevant solutions.
GEO Audit and Competitor Analysis
We verify how ChatGPT, Gemini, Claude, and Perplexity represent the company for agreed queries. We analyze brand mentions, backlink presence, information accuracy, and competitor visibility, identifying issues that might limit business exposure.
Development of GEO Strategy
Based on the audit, we craft a customized promotion plan. We select pages for optimization, future content topics, required technical changes, and priority external sources while setting scope of work and metrics for ongoing monitoring.
Website and Content Optimization
We refine page structures, service descriptions, company details, and expert materials for clarity, completeness, accuracy, and logical organisation. We prepare technical recommendations to ensure accessibility and proper presentation across the site.
Expanding External Brand Presence
We analyze and, within the selected package, enhance company representation across external resources: business directories, industry media, professional platforms, and other relevant sources, maintaining brand information consistency and expanding digital footprint.
Performance Monitoring and Optimization
We regularly audit AI service responses against defined control queries, tracking brand mention dynamics and competitive landscape shifts. We compile progress reports, measure performance outcomes, and calibrate strategy based on collected data.
FAQ
GEO (Generative Engine Optimization) is the optimization of a company's digital presence to increase its visibility in responses generated by AI services, including ChatGPT, Gemini, Claude, and Perplexity. The work encompasses the website, content, technical aspects, and external information sources.
SEO primarily aims to improve website visibility in traditional search engines. GEO focuses on how company information is used and presented in AI responses. These directions are interconnected: high-quality content, website technical accessibility, and authoritative sources are essential for both.
You can work to increase the likelihood of your brand appearing in relevant responses, but guaranteeing a specific recommendation is impossible. AI services generate responses independently, which may vary depending on the prompt, context, model version, and available sources.
No. In most cases, GEO promotion can be carried out on your existing corporate website. Based on audit results, adjustments to structure, content, technical settings, or creating additional information pages may be needed.
Initial changes can appear within a few weeks; however, building sustainable visibility typically requires consistent work over several months. Timelines depend on the site's condition, competition, source update frequency, and specific AI service behaviors.
A list of target queries reflecting real potential customer needs is established to conduct regular audits across selected AI services. Brand mentions, recommendation context, backlink presence, and dynamics relative to competitors are evaluated. Individual AI responses vary, making ongoing systematic analysis essential.
Yes. GEO is effective for Ukrainian companies operating locally or internationally. The strategy is tailored to target query languages, geography, industry sector, and specific audience needs.
Yes. MAS Agency offers a standalone GEO audit. Based on the results, your company receives an analysis of current visibility in AI responses, competitor benchmarking, and actionable recommendations to implement independently or with agency support.
No. GEO complements traditional SEO rather than replacing it. Combining both strategies ensures company visibility across both classic search engines and generative AI services.
Pricing depends on the number of brands, products, and services, niche competitiveness, total target queries, promotion languages, geography, and required scope of work.