Oleksii Zakharchenko

Co-Founder and CEO of Mas Agency

Political communications, marketing, and online reputation management specialist.

More than 20 years of experience working with non-governmental organizations, political parties, individual politicians, and businesses, including the development and implementation of communication strategies, startup launches, and advocacy campaigns. Possesses extensive expertise in working with various communication channels, including social media, mass media, press platforms, as well as organizing large-scale flash mobs and international campaigns. Certified communications trainer for the National Democratic Institute (USA) and the Westminster Foundation for Democracy (United Kingdom). His key strengths include strategic planning, team management, effective communication, and the ability to attract new donors and partners.

Key Areas of Expertise:

• Development and Implementation of Communication Strategies: specializes in creating and implementing communication strategies for organizations and businesses, helping them achieve significant results in brand positioning and awareness.

• Political Consulting and Strategic Planning: building the public image of politicians, political parties, and civic leaders, as well as developing effective communication campaigns. Analysis of public opinion, the information environment, and voter behavior. Coordination of media relations, social media activities, crisis communications, and political advertising.

• Information Campaign Management: organizes large-scale information campaigns, flash mobs, and other initiatives to draw attention to important social and humanitarian issues. These campaigns include #ArmUkraineNow, #SaveUkraineNow, #UnitedUkraine, and #GlobalShevchenko.

• Team Leadership and Management: has been and continues to be a leader in managing various communications teams, ensuring effective coordination between different departments and partners.

• Donor and Partner Relations: collaborates with major businesses and international organizations to attract funding for humanitarian programs and investments in startups.

Actively involved in the country's civic and socio-political life. He is a co-founder of the Mas Foundation charitable organization and the "Vstyhnemo" civic movement. For three years, he served as Communications Director of Razom for Ukraine in Ukraine and has also held leadership positions in several prominent non-governmental organizations. His experience in strategy development and information campaign management is a valuable asset in the fields of communications and civic initiatives.

Married. Raising a son.