Yevhenii Krul

Sociologist, AI analyst, author

A researcher at the intersection of artificial intelligence, digital platforms, and society, combining a sociological perspective with applied work — from analytics to creative video production.

Leads the AI direction as a researcher: studies how technologies transform the infrastructure of knowledge, labor, and creativity, and turns these observations into concrete cases. Focuses on the semantic side of products — how an idea is perceived by an audience, how attention is sustained, and how a brand remains recognizable in an environment where content is increasingly generated by machines.

Sociological thinking makes it possible to see not isolated tools, but structures and patterns; the applied approach ensures they are translated into measurable results.