Mas Agency Has Become a Communications Partner of Ukraine Invention Convention
Communications digital agency Mas Agency has become a communications partner of the Ukraine Invention Convention (UKRIC) — a national platform that helps Ukrainian schoolchildren develop invention skills, create their own solutions, and present them to Ukraine and the world.
UKRIC is a new national platform shaping a modern ecosystem of youth invention in Ukraine by bringing together educational institutions, youth, government, business, and international partners around a common goal: creating an innovative nation.
As part of the partnership, Mas Agency is responsible for comprehensive communications support for UKRIC and the promotion of the platform, its programs, and individual projects.
The Mas Agency team provides communications for UKRIC across key areas:
Media relations — preparing news hooks, press releases, news stories, and organizing cooperation with journalists;
SMM and social media development — content creation, page management, and promoting UKRIC's activities;
Promotion of projects and programs — information campaigns to engage students, educators, parents, partners, and other audiences;
Public communications — building UKRIC's brand awareness and establishing a consistent platform presence in the Ukrainian media space;
Event communications support — from announcements to covering results and participant stories.
Mas Agency pays special attention to the stories of young inventors themselves. Their ideas, experience, and achievements demonstrate the value of UKRIC not only as an educational program, but as a platform that helps youth create practical solutions for real-world challenges.
One of the key areas of communications work is promoting the UKRIC Inventors Cup — a competition that gives students the opportunity to go through the full journey from identifying a problem to creating and presenting their own invention.
In 2026, UKRIC launched a new season of the Inventors Cup. The platform is also developing a database of Ukrainian inventions featuring student projects from various regions across multiple fields — from technology and software to medicine, ecology, and everyday solutions.
Mas Agency has extensive experience in comprehensive communications support for civic, charitable, and social initiatives, including media relations, digital strategies, and social media promotion.
“The goal of the partnership with UKRIC is to make young Ukrainian inventors and their ideas visible to the public and businesses, attract as many talented students to the platform as possible, and build an active community around invention,” noted Oleksii Zakharchenko, CEO of the communications digital agency Mas Agency.
Mas Agency continues to provide communications support to UKRIC, helping the platform build its information space, scale projects, and showcase Ukrainian inventors to a broad audience.
